Speakers Agenda Sponsors Venue
Monetize. Optimize. Drive Downloads
Building a great app is difficult. Turning it into a profitable business can be even more of a challenge. Join industry experts, innovative startups, publishers, and developers to explore strategies to turn your app into a profitable business.
The Paris App Strategy Workshop presents a half-day of industry-leading sessions including a Keynote Presentation, Fireside Chat, Panel Sessions, networking breaks, and an open-bar Happy Hour to conclude the workshop. This is an event you don’t want to miss.
Want to speak or sponsor? Contact Beverley Eve for more information.
When: Thursday, 28 April 2016 | 1pm-7pm
Where: Microsoft Conference Centre, 41 quai du Président Roosevelt, Issy-les-Moulineaux, 92130 Paris, France (map)
Arrive early to get a good seat, and enjoy light snacks and refreshments before the program kicks-off.
1:30pm Welcoming Remarks by Apps Alliance
Jake Ward, President and CEO, Apps Alliance
1:40pm Getting your first 10,000 Downloads on a Budget
You’ve officially launched your app – now how do you quickly acquire engaged users? Learn how to reach your target audience and increase downloads from experts as they share tips and tricks to boost user-acquisition. This panel will teach you how to leverage growth hacking strategies, discovery tools, social media routes, and more to quickly get your first 10,000 downloads.
Jackie McCarthy, Director of Regulatory Affairs, CTIA (Moderator) Ryan Lessard, VP of Business Development, Pollen Will Lindemann, Director of Growth, Branch Metrics Akash Agarwal, Senior Manager for Sales and Data Insight, Flurry Michele Webb, Head of Advertiser Sales and Relations, Cheetah Mobile
2:10pm This or That: The Science of Mobile Video Ads
Creating a sticky app that keeps users coming back multiple times a day while implementing ads without annoying or cannibalizing users are core challenges all app publishers face. It’s a delicate balance. It’s a science. Hear industry experts Benoit Vatere, GM at Science Mobile (publisher of blockbuster apps Wishbone and Slingshot), Nikao Yang, EVP of Global Publishing at AdColony by Opera Mediaworks, and Jake Ward, CEO & President at Apps Alliance, discuss how to leverage seamless integration of video ads to maximize revenue while maintaining optimal user engagement.
Jake Ward, President and CEO, Apps Alliance (Moderator) Nikao Yang, EVP of Global Publishing, AdColony Benoit Vatere, General Manager, Science Mobile
2:40pm Maximizing App Revenue
Discover new strategies to generate revenue with apps. Listen in as monetization experts have a candid discussion on best practices to maximize video advertising, native advertising, in-app purchasing, subscription models, and more, and how each impact user experience, downloads, and profitability.
Martin Price, SVP of Product, Chocolate by Vdopia (Moderator) Zachary Kuney, Global Head of Mobile Apps Online Partnerships, Google Adam Rockmore, SVP Head of Marketing and Communications, Fandango Peter Heinrich, Developer Evangelist, Amazon Appstore Rafael Vivas, VP of Business Development, AppLovin
3:10pm Mobile Print – Disruption, Collaboration and Opportunity
Standing out from the crowd is tough. Meeting a universal need is a great place to start. Learn to press the right buttons with Mopria Alliance (mobile printing alliance with members including HP, Xerox, Canon and Samsung) and discover how adding print to your app, will not only add value to your business, but also delight your users.
Patrick Chen, Senior Manager of Strategic Partnerships, Samsung
Print a Selfie Giveaway! Download the Mopria Print Services app from the Google Play Store before arriving so you’re ready to rock it in the superhero photo booth for the ‘Print a Selfie’ giveaway. All participants are entered to win a $250 Amazon gift card.
3:20pm Coffee Break
Stretch your legs, check your email and enjoy a cup of coffee and a snack. Also chat with our amazing sponsors and enter to win prize giveaways by taking a photo in the superhero ‘Print a Selfie’ photo booth or kicking butt in a game of Crossy Road.
3:40pm Digital Disruption: How Apps Are Transforming the Entertainment Industry
Hear music industry legend Steve Lobel, discuss the evolution of music and entertainment with the explosive growth of mobile tech. As a music producer and manager for hip hop stars including Bone Thugs-n-Harmony, Sean Kingston, Nipsey Hussle, Easy-E, Common, Missy Elliot, Big Pun, Fat Joe, Mann, Iyaz, and many others, Lobel has experienced first hand the impact of digital distribution and how apps are changing the face of the entertainment industry. Lobel will also share his unparalleled advice for tech entrepreneurs, including the importance of mentors, maintaining a hard work ethic, and never taking no for an answer.
Mike Johns, Founder, I AM DIGITAL (Moderator) Steve Lobel, Iconic Hip Hop Producer and Manager, Television Personality, Author, and Entrepreneur
4:00pm It’s All About the People: How to Build High Performing Teams
The most important asset of any company is it’s people – the employees, partners, and customers that make it all happen. Hear entertainment industry expert Milly Bigay, explore her experiences and top takeaways from leading teams to success at Walt Disney, Peace Corps, and now Sony Pictures.
Milly Bigay, Sr. Content Operations Manager - SPT Digital Networks, Sony Pictures
4:15pm Startup Stories: CEOs Share Secrets for Success
Listen in as Apps Alliance Board Members share their biggest lessons learned on the path to success. They’ll candidly explore “what startups typically don’t know, but need to know” while discussing their pitfalls and triumphs, and everything in between.
Laura Bolos, VP of Membership and Marketing, Apps Alliance (Moderator) Josh Hartwell, CEO, Mobile Deluxe Ayinde Alakoye, CEO, Hitch Radio Neha Sampat, CEO, Built.io